Go Further: A Trip From Seattle to Los Angeles In a Bio-Fueled Bus

Climate change has been the subject of numerous films and documentaries. The need to alert the world’s population to the serious consequences of global warming is as necessary as finding strategies to fight climate change. One particularly vocal activists and environmentalists is the American actor Woody Harrelson.

Harrelson has already contributed to many projects related to climate change. In 2001, he and a group of friends decided to travel 1,700 miles along the US west coast aboard a bio-fueled bus from Seattle to Santa Barbara. Closely followed by the documentary director Ronn Mann, Woody Harrelson visited people living according to green principles. The aim was to portray the most environmental side of America, showing that it is possible to live and preserve the ecosystem at the same time. The tour was called the “Simple Organic Living Tour” and it was produced by cause-related marketers The Spitfire Agency.

Woody Harrelson and his friends – described as a yoga-teacher, a raw food chef, a hemp-activist, a junk-food addict, and a college student who suspends her life to impulsively hop aboard – promotes the fight against global warming.

Where Did They Visit?

The bio-fueled bus passed by a tree-friendly paper producer, an activist training camp, where people train various techniques to resist the authorities, an organic farmer who promotes his “worm tea” as a miracle fertilizer and a noodling jazz band whose instruments are powered by audience members on stationary bikes.

go-furtherSteve Clark, the alleged junk food-addict, is one of the liveliest characters in the documentary: he screams to cows on the roadside through a megaphone: “Don’t let them inject you with hormones! Rage against the machine!”.

This trip was later edited in a documentary called Go Further”. A series of famous personalities make their appearances, including Dave Matthews, Natalie Merchant, Ken Kesey, Bob Weir (from the rock band Grateful Dead), Michael Franti (from the band Spearhead), Anthony Kiedis (from Red Hot Chili Peppers), Rob Heydon, Medeski Martin & Wood and The String Cheese Incident.

The documentary establishes a certain resemblances to old-fashioned 1960’s utopianism. We only need to look at the bus – painted with rainbows and unicorns – to see that hippie style of the sixties. Go Further did create an impact, and the film was nominated for a Genie Award for Best Documentary.

Who is Woody Harrelson?

Woodrow Tracy “Woody” Harrelson is an American actor and activist. Famous for his appearance on the HBO crime drama “True Detective” and the movies “Larry Flint” and “The Hunger Games”. Woody Harrelson is very active in the environmental movement. He hosted the “Ethos” documentary and is associated with various projects related to global warming and sustainability.


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Gayrajan Kohli
Gayrajan Kohli
Gayrajan is a staunch solar promoter, serial entrepreneur & management consultant. He has a decade of experience in solar PV, disruptive technologies and political consultancy in USA and India. He believes that development of solar and other renewable technologies is critical to India's energy security. Gayrajan holds a Masters and a Bachelors in Electrical Engineering from USA. Follow him on Twitter to gain daily industry insights.
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