Hot, Flat, and Crowded: Why We Need a Green Revolution by Thomas Friedman

The Industrial Revolution has brought more wealth, a better quality of life, technological development and more work. Those were the positive effects. The negative ones are felt only now. Pollutant gases (greenhouse gases, such as carbon or methane) produced by the burning of fossil fuels to drive our factories, electricity grids and cars are retained in the atmosphere and are causing global warming.

Until well into the 2000s, the risk to our own ecosystem was not taken seriously enough. However, there are now more and more voices that rise up to demand that something is done to combat global warming. Thomas L. Friedman, a renowned columnist for the New York Times, is one of the most famous. In 2008, Thomas Friedman published his book Hot, Flat, and Crowded: Why we Need a Green Revolution—And How It Can Renew America.

Hot-Flat-and-Crowded-americaIn this book, he brings together three mega trends that are changing the world as we know it. They are already in the title: Hot (global warming), Flat (globalization) and Crowded (population growth).

Friedman argues that global warming, rapidly growing populations, and the expansion of the global middle class is creating an unprecedented convergence of challenges and links up with other problems, such as a growing demand for scarce resources, a massive transfer of wealth to private cooperatives, disruptive weather events, poor have-nots falling behind and an accelerating loss of biodiversity.

In his book, he makes a string case for a structural change of our economy and calls for large scale investments in clean energy and green technology.

Thomas Friedman’s message to the World

Thomas Friedman suggests that America must take the lead in a worldwide effort to swap wasteful, inefficient energy practices with an efficient and green one based on clean energy sources. Herein lies a great commercial opportunity: the change driver that has in the past been information technology, is now renewable and environmental technologies, such as solar energy.

Using the year of 2050 as a marker for when it will be too late for our world to reverse the harmful effects of climate change, Friedman proposes a green revolution, a project that will be more ambitious than any project so far undertaken.

This revolution will transform our society as it will be more than a Go-Green strategy: it will also be a new way of generating national power. America can become healthier, richer and more efficient.

Who is Thomas Friedman?

Thomas L. Friedmanborn on July 20, 1953 is an American journalist and a columnist for the New York Times. He studied at the University of Minnesota and Brandeis University, graduating with a degree in Mediterranean studies.

Writing about Foreign Affairs, Friedman won the Pulitzer Prize three times. His views about the Middle East, globalization, the environment and terrorism are widely read in the United States of America and in the World.

His earlier book The World Is Flat: A Brief History of the Twenty-First Century was Friedman’s first bestseller. The book analyses the process of globalization in the early 21st century.


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Gayrajan Kohli
Gayrajan Kohli
Gayrajan is a staunch solar promoter, serial entrepreneur & management consultant. He has a decade of experience in solar PV, disruptive technologies and political consultancy in USA and India. He believes that development of solar and other renewable technologies is critical to India's energy security. Gayrajan holds a Masters and a Bachelors in Electrical Engineering from USA. Follow him on Twitter to gain daily industry insights.
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